Redesigning Opti-Thermal's website and rebuilding its SEO foundation, growing leads from the site by 25%.
Project Overview
An HVAC company whose existing site wasn't converting
Opti-Thermal is an HVAC company serving residential and commercial customers, with an existing website that no longer matched the quality of its work or held up against competitors in search. Eleven Softwares was brought in for a full redesign and an SEO overhaul, rebuilding the site from the ground up and putting the analytics and search foundation in place to turn more visitors into leads.
The Challenge
A website that was quietly costing them leads
Opti-Thermal's old site was dated, slow, and easy to lose in search results, the kind of website a prospective customer clicks past without a second thought. It didn't reflect the business's actual reputation for quality work, and with no real SEO foundation in place, no GA4 tracking, no submitted sitemap, no optimized on-page structure, the site had little chance of ranking for the local HVAC searches that mattered most.
For an HVAC company, most of that missed opportunity is urgent, same-day demand: a homeowner searching for a fast repair right now. Every visitor lost to a slow, hard-to-find site was a lead going straight to a competitor instead.
What We Built
A full redesign paired with a real SEO foundation
Eleven Softwares redesigned Opti-Thermal's website from the ground up, rebuilding it to load faster, present its services clearly, and make it easy for a visitor to take the next step. Alongside the redesign, the team set up GA4 analytics and rebuilt the site's on-page SEO, submitting the sitemap to Google Search Console and optimizing pages to rank for the local searches Opti-Thermal's customers actually use.
With analytics in place, the impact was measurable rather than assumed: leads generated directly from the website increased by 25% after the redesign and SEO work went live.
- Full website redesign
- On-page SEO rebuild
- GA4 analytics setup
- Sitemap submission to Google Search Console
- Page speed and Core Web Vitals optimization
Tech Stack
The Outcome
Leads generated from the website increased by 25% following the redesign and SEO overhaul.
Opti-Thermal now has a website that matches the quality of its actual work, rather than undermining it.
With GA4 tracking in place, lead performance is measured, not guessed at.
A submitted sitemap and optimized on-page SEO give Opti-Thermal a real shot at ranking for local HVAC searches.
A slow, easy-to-lose website was replaced with one built to convert search traffic into booked jobs.
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